Ask Our Experts

We applaud your efforts to provide the very best for your baby, but know you sometimes have questions or concerns about breastfeeding or pumping. Our Certified Lactation Counselors and child experts are here to help you and offer support. For specific Lansinoh product usage questions, please contact customer service by email or (800) 292-4794 between 8am-8pm est.





I'm a first time mom. Our little one is just nine days old. I'm concerned she isn't attaching correctly. I know she is getting fed because she gained 9oz in her first week of life. The only issue is I'm having a lot of pain. I can't tell if it is my nipple just becoming adjusted since it is so early or if it's the attachment. I'm using the cream between every feeding. (I don't know if it helps but they're also very sore when the shower water is on them.) I've had a couple of people say that it's because it's so early then I've heard that it may be the latch and maybe it's both. Help! I have watched your latching video. I would just like more guidance, especially on what to do if the latch is incorrect. The video doesn't really go into that. Thank you very much!



Thanks for reaching out to us about this. That is great that baby is gaining weight and that is a good indication that she is getting milk. It is likely your body still getting adjusted and the level of hormones you have from birth are still very high and that can cause extra sensitivity.  With that said, it is good to continue with the Lanolin after each feeding. Be sure you are using a pea-sized amount so there is enough to cover the nipple and soothe the discomfort.  Be sure that baby's mouth is wide open and if you feel the pain, gently unlatch by inserting a clean finger in the corner of her mouth to gently break the suction and try to relatch.  Also, be sure that you are bringing baby to you versus you leaning into baby because that sometime causes a shallow latch and that can cause irritation as well.  It would be optimal for you to have an in person consultation with a lactation consultant so she can rule out anything else and she can watch baby being latched on.  Has your baby been assessed for tongue tie? that can sometimes be the cause of an issue with soreness and pain and can be easily remedied.  On there is a resource where you can search by your city or state for an LC in your area.\

Best wishes,

Gina, CLC

Photo of Gina Ciagne

Gina Ciagne

Certified Lactation Counselor