Ask Our Experts

We applaud your efforts to provide the very best for your baby, but know you sometimes have questions or concerns about breastfeeding or pumping. Our Certified Lactation Counselors and child experts are here to help you and offer support. For specific Lansinoh product usage questions, please contact customer service by email or (800) 292-4794 between 8am-8pm est.




I am a new mom, ten days old baby boy. My breast are still pain when each first sucking, I am trying the proper latch technics, but my breast seem not easy to my newborn to get well. This is because of my areolas are hard and my nipples are flat. What should I do to soften my areola, so that my baby can get a proper latch?


Hinh Phouda,

Many moms experience some pain associated with the initial latch on during the first few weeks of breastfeeding. This usually subsides after 4-6 weeks. If you notice that your breasts are hard from being very full of milk, you can try hand expressing a small amount prior to latching your baby on. This will not only soften the breast tissue some, it will also draw out the nipple so it is easier for baby to latch.

All the best,

Molly Petersen, CLC

Photo of Molly Petersen

Molly Petersen

Certified Lactation Counselor